The recent EEGS Affiliate Webinar, held on May 15th, 2024 brought together media buyers, affiliates, gaming enthusiasts, and marketing professionals for an insightful exploration of Media Buying’s role in the ever-evolving landscape of gaming affiliate marketing. The session featured industry expert André Machado, Head of Publishers Relations and Affiliation at Sportradar. Machado shared his expertise on “The Relevance of Media Buying Activity in the Affiliate Space.” The webinar delved into the key aspects of Media Buying, equipping attendees with actionable strategies to maximize their success. “Media Buying has become a powerful tool for affiliates, unlocking significant earning potential,” said André Read More
