Years of experience in the Betting and Gaming industry with focus on Sponsorship and performance marketing. Iveta has worked for operators, clubs and agencies alike, leveraging global brands’ Sponsorship portfolio to generate new business and retain customers, activating with some of the biggest football clubs including Manchester United, Manchester City, Chelsea, Sevilla and Lazio.

In 2021, Iveta joined Rise the Web, digital marketing agency specialising in Betting and iGaming, working with partners such as PalmsBet, CT Interactive and Pragmatic Play.