Accompanying event to EEGS 2023

21 st November 2023

Palms Royale Casino Sofia

Grand Hotel Millennium Sofia


11:30 – 12:00          Welcome! Registration and Coffee time at Club Black & White; Networking and Meetings

12:00 – 12:10          Keynote address, Rossi McKee, Co-Founder of Telematic Interactive Bulgaria

12:10 – 12:30          Opening presentation by Clever Advertising

12:30 – 13:00          Stage Presentation – Speakers take the floor!

Andre Machado, Head of Publishers Relations & Affiliation, Sportradar

The importance of Marketing Automation and Dynamic Creatives in the Affiliate space

  • How can the usage of tech can simplify the process and increase performance
  • How can Dynamic Creatives increase the interaction and the engagement with the users

13:10 – 14:10          LUNCH BREAK at 888 Taste Show Asian Cuisine

14:10 – 14:50          Stage Presentation – Speakers take the floor!

Georgi Kanev, Head of Interactive Entertainment & Gaming, Kinstellar

How IP affects the affiliate marketing business

  • Main IP aspects of the affiliate marketing business considered by the investors
  • IP Do’s and Dont’s in affiliate marketing

14:50 – 15:10          COFFEE BREAK at Club Black & White

15:10 – 15:50          Stage Presentation – Speakers take the floor!

Aleksandra Andrisaka, Editor in Chief, Slotsjudge

Ethics in Affiliate Marketing

  • Ethical Brand Message: Crafting affiliate promotions that align with genuine brand values and transparent intentions.
  • Ethical Communication and Its Benefits: Prioritizing honesty and clarity in affiliate communications, leading to increased trust and long-term partnerships.

15:50 – 16:30          Stage presentations – Operators take the floor!

Time for business: Expectations and frame of mind; Q&A session.

Take advantage to meet our partners: further Networking & Meetings

16:30                     Enjoy your time: Entertainment part 2: Poker tournament! Only you and your associates at Palms Royale Casino Sofia!

19:00                     The event concludes… But not for the rest of the day: the fun starts once again at the famous Evening Networking Party at Palms Royale Casino Sofia!

Registration for Affiliates

As organizers of one of the biggest gaming events in the European region – EEGS, it’s our duty to establish healthy terrain for the businesses engaged in the gaming industry.

On November 21st 2023 in the luxury hotel Grand hotel Millenium, located in the heart of the capital city of Sofia, Bulgaria, an Affiliate conference will gather top affiliate marketers and operators. The industry’s brightest minds will take the stage and present new strategies and innovative ideas on affiliate marketing that will end up with a poker tournament.

We invite you to contribute to the industry, too – with your presence! As an affiliate you will have the opportunity to meet and connect with some of the most influential operators and suppliers from the sphere of gaming and entertainment!

Plus – we will also give you the opportunity to attend the Eastern European Gaming Summit – EEGS, where you can enhance your competence and get updates on the most recent regulatory and technological changes in the gaming industry in the European region from the source. We determine as “Affiliates”:

  • Owners of online based platforms and websites, using digital marketing instruments such as SEO, Display Network Advertising, Seach Network Advertising, SEO, E-mail marketing, Content marketing and etc. in order to promote the services of eGaming operators.
  • An affiliate website might be one with a lot of traffic that redirects it by promoting bonuses and bonus programs.
  • Other affiliates prefer to publish informative content such as articles about the best online casinos, bonus comparison, etc.