Justin Deaville

Justin Deaville is Managing Director at Receptional and specialises in player acquisition for iGaming operators. Over the past 15 years, his agency has generated more than EUR 1 billion in first-time deposits for 35 clients across 15 countries. He leads Receptional’s research into how ChatGPT, Google and other AI tools select which brands to recommend. His approach starts with understanding what players want, rather than what operators believe they should want.