Henk Wolff is an independent iGaming consultant advising online casino operators, sweepstakes brands and B2B businesses. Before becoming independent, he spent ten years on the operator side, including nine years of record-performing months as a marketing manager despite a smaller budget than competitors. Over the past 18 months, he has launched 16 brands, 15 of which became profitable within 12 months. He advises more than 45 operators across six continents on retention, acquisition and market entry, and maintains public profiles of 84 iGaming markets and 48 licensing regimes. He speaks on retention economics, new casino launches, crypto casinos and bonus calendar audits, and has appeared at iGB Live, SBC Summit, ICE and AffPapa Conference. Henk works directly with clients rather than through a team, allowing him to focus on a limited number of engagements at a time.

