Speakers 2026

Tomás Cortés is Chief Marketing Officer (CMO) of bplay, an iGaming operator within Boldt Group, with operations in Argentina and Paraguay. He brings over 20 years of experience in the gaming industry, with a strong background in marketing, commercial strategy, brand development and business growth. In his current role, he leads branding, digital acquisition, commercial development, affiliate marketing and customer experience, focusing on strengthening market positioning, attracting new customers and supporting sustainable growth. His experience includes developing marketing strategies in highly competitive and regulated environments, managing omnichannel initiatives and building brand differentiation across multiple jurisdictions. Tomás brings a marketing and commercial perspective to discussions about growth, differentiation and customer engagement in the Latin American iGaming industry.