Speakers 2026

Gustaf Hoffstedt has served as Secretary General of BOS, the Swedish Trade Association for Online Gambling, since 2015. The association represents major international gambling companies licensed in Sweden, including both operators and suppliers. He has played an active role in Sweden’s transition from a gambling monopoly to a non-discriminatory, multi-licence market. A frequent speaker on gambling regulation, Gustaf highlights the importance of achieving a high level of channelisation — the proportion of gambling activity taking place within the licensed market. He discusses how straightforward this objective may appear in theory, yet how challenging it has proved to achieve in practice across Europe. Drawing on examples from the Nordic countries, he examines regulatory conditions and issues relevant to the wider European gambling market.