Day: 21 November 2023

Representatives of affiliate businesses related to the gaming industry and operators from the industry discussed current trends in the sector during the one-of-a-kind Affiliate Conference in Sofia. The conference took place on November 21 at the Black & White Club, Palms Royale Sofia, and its main partners were the Bulgarian online operators Palms Bet and Alpha Win, as well as the international company Clever Advertising.  The affiliate conference was opened by Rossi McKee, member of the Board of Directors of the Association of the Gaming Industry in Bulgaria, chairperson of the Advisory Board of the Eastern European Gaming Summit and Read More

Over 50 gaming industry professionals attended the EESG Masterclass 2023, dedicated to the use of social media in the sector. The event was hosted by the Black&White Club, part of the Palms Royale Sofia at the Grand Hotel Millennium. Renowned coach, leading PR expert, university lecturer, podcaster and translator Prof. Dr. Desislava Boshnakova revealed the huge and untapped potential of social media to enhance the positioning of the gaming sector. The content included tips and guidelines on channel selection, format and frequency of published content, and the balance between text, visuals and video. Prof. Dr. Boshnakova provided invaluable insight and Read More