Category: News

The EEGS Conference, held on November 27-28, 2024, in Sofia, Bulgaria, emerged as a landmark event in the gaming industry, showcasing an impressive lineup of over 50 speakers, more than 450 delegates, and participants from over 35 countries. The conference covered a wide array of topics, reflecting the dynamic landscape of the Gaming sector, including the future of iGaming, e-sports betting, evolving payment methods, the quest for regulatory balance in gaming, etc. Prominent discussions also centered around critical issues such as restrictions on gambling advertising, cybersecurity in gaming, and the future of regulatory frameworks for land-based casinos and betting shops. Read More

The Affiliate Conference, held for the second year as part of the prestigious Eastern European Gaming Summit (EEGS), once again brought together leading professionals from the affiliate and iGaming sectors. The event served as a vital platform for sharing innovative strategies, discussing emerging trends, and fostering collaboration within the industry. Gjorgje Ristikj, CEO & Founder of LinkDataMedia.com and iGamingWise.com, opened the session with a compelling presentation on building a successful affiliate brand in a competitive landscape. Drawing from his journey, Ristikj highlighted the importance of execution, team potential, and continuous learning. He emphasized the role of affiliate managers in building Read More

On November 25, 2024, a masterclass focused on gambling addiction prevention among employees in the gaming industry took place at the Black & White Club. The event brought together managers, HR specialists, and senior management representatives who discussed strategies for addressing addictions in the workplace. The speakers at the event were Aneliya Miteva, Executive Director and Senior Consultant, Neuro-Agility Trainer, and Pavel Pavlov, psychologist and therapist. Aneliya shared that when addressing the problem, we must focus on the cause rather than just the symptoms of addiction. She explained that addiction is not a voluntary choice, but a way to escape Read More

The Balkan Entertainment and Gaming Expo (BEGE) and the Eastern European Gaming Summit (EEGS) are proud to announce a strategic collaboration with SBC to advance initiatives focused on safer gambling at this year’s 15th edition of BEGE. Thus, both parties underscore a shared commitment to fostering responsible gaming practices and ensuring player safety across the gaming industry. The joint initiatives will serve as a platform for engaging discussions, educational opportunities, and the promotion of innovative tools and strategies aimed at minimising gambling-related harm. By uniting key stakeholders from the gaming ecosystem—including operators, regulators, technology providers, and industry experts—BEGE 2024 will Read More

Leading sportsbook provider Altenar is the General Sponsor of the Eastern European Gaming Summit and has taken esports betting to a new level with a major upgrade of its offering including a standalone lobby. A switch of supplier means Altenar’s esports feeds are now powered using official-only data provided by DATA.BET, allowing the sportsbook supplier to legally use logos and pictures. The esports lobby features in-page navigation and a custom streaming player, while scoreboards and a live map tracker will also be added to the new pages. Market uptime, market offering and event coverage will significantly improve too. The project Read More

The Eastern European Gaming Summit (EEGS) hosted a compelling webinar featuring Eugene Ravdin, a leading expert in content creation and digital brand marketing. With extensive experience in content for platforms like UEFA.com and his current role at MightyTips, Ravdin shared valuable strategies for building digital brand authority, especially in light of recent changes to Google’s algorithms. Ravdin emphasized the growing importance of creating meaningful content that aligns with a brand’s identity and values. “Your brand should be connected with your audience,” he stressed. He highlighted how his approach at UEFA.com focused on consistently delivering unique and relevant content without over-reliance Read More

The Balkan gaming market is undergoing significant changes, with new regulations and evolving market dynamics shaping the industry’s future. The recent EEGS Webinar – Balkan Gaming Landscape – a Maze or Amaze? Deep dive in the markets (Pt. 2), provided an in-depth analysis of these developments. The session featured industry experts including Angel Iribozov, Vasko Ilijevski, Dan Iliovici, Ovidiu Iosif, and Zoran Puhac, moderated by Rossi McKee, Co-Founder of Telematic Interactive Bulgaria and Honorary Chair of AGIB. Key topics discussed included the impact of recent regulatory changes in Bulgaria and Romania, challenges and opportunities in North Macedonia’s gaming market, and Read More

The recent EEGS Affiliate Webinar, held on May 15th, 2024 brought together media buyers, affiliates, gaming enthusiasts, and marketing professionals for an insightful exploration of Media Buying’s role in the ever-evolving landscape of gaming affiliate marketing. The session featured industry expert André Machado, Head of Publishers Relations and Affiliation at Sportradar. Machado shared his expertise on “The Relevance of Media Buying Activity in the Affiliate Space.” The webinar delved into the key aspects of Media Buying, equipping attendees with actionable strategies to maximize their success. “Media Buying has become a powerful tool for affiliates, unlocking significant earning potential,” said André Read More

The acclaimed Eastern European Gaming Summit (EEGS) gladly welcomes Altenar, a leading sports betting software provider, as a General Sponsor for this year’s edition of the event. The conference will be held on 27th and 28th of November at the IEC, Sofia, Bulgaria. For another consecutive year Altenar joins the event as a major sponsor with total commitment for fostering innovation and growth in the gaming and entertainment industry, as a whole. This enduring long standing partnership has brought significant mutual benefits and opportunities for both parties and all event participants over the years. Altenar is delivering best-in-class solutions for Read More

The iGaming industry is fiercely competitive, and retaining players is crucial for long-term success. The recent EEGS Webinar, Attention: Retention! Unlocking Player Loyalty in iGaming! tackled this critical issue in the ever-evolving world of online gaming. The session featured industry leaders Dobri Keresteliev, Neil Tabone, and Alexis Wicen, who shared valuable insights and innovative strategies for maximizing player retention. The discussion was moderated by Rossi McKee, Co-Founder of Telematic Interactive Bulgaria and Honorary Chair of AGIB. A key takeaway from the webinar was the emphasis on understanding player demographics. Dobri Keresteliev, Head of CRM at Rise the Bet stressed the Read More