Author: Niya Ivanova

As the VIP Growth & Acquisition Marketing Manager at Yolo Group, Ekaterina brings over 12 years of experience in fintech, marketing, cryptocurrency, and iGaming. Her expertise lies in crafting and executing targeted acquisition and retention strategies for high-value clients, as well as leading product marketing initiatives that enhance customer experiences. She specializes in Digital Marketing, Referral & Affiliate Marketing, Customer Relationship Management (CRM), Product Marketing, and Marketing Campaign Management. With a proven track record of leveraging data analytics and spearheading successful campaigns, she has consistently driven growth, increased customer loyalty, and boosted revenue. Ekaterina’s deep understanding of the crypto, iGaming, Read More

“Unbelievably swift in responding to any requests, no matter how complex”, Ana-Maria is a regulatory and intellectual property lawyer with more than 23 years of professional experience. In the gaming and gambling field, Ana-Maria advises betting and gaming companies, solutions providers, marketing affiliates, and industry associations on the full range of regulatory and operational aspects. Viewed by clients and peers as “a go-to-person in Romanian market”, she has been named Global Market Leader in Gaming and Gambling by Chambers and Partners and Leading Individual in TMT: Gambling by EMEA Legal 500. She is also recognized as an Intellectual Property Star Read More

Ana is an iGaming professional with 13 years of experience in the industry. Throughout the years she has held different positions across a variety of departments including operations, product and marketing. Ana has extensive experience in both the b2c and the b2b sector. Currently she is the Head of Marketing of AvatarUX, a well-known slot supplier. She is very passionate about casino products, player behaviour and innovative ways of user acquisition and retention.

Alexis has over 15 years of experience in iGaming and is an experienced speaker. He has been in key positions at various Operators such as MD for Redbet and Evoke Gaming Group, MD for Betsson’s Casino brands and CEO for Scatters Group. He has founded Unibo, which is a supplier of Gamification and Retention tools for iGaming operators. Unibo delivers a plug and play solution for iGaming operators to quickly gain a range of real time promotional tools for their online sites such as Missions, Tournaments, Jackpots, Prize drops and more.