AFFILIATE CONFERENCE
Accompanying event to EEGS 2024

26th of November, Palms Royale Complex Sofia, Grand Hotel Millenium

PROGRAM *

12:30 – 12:00 – Welcome Registration and Coffee Time in Palms Royale Complex Sofia, Networking and Meetings

12:00 – 12:10 – Keynote address:
Rossi McKee – entrepreneur, co-founder of Telematic Interactive, CT Interactive and CT Gaming

12:10 – 12:50 – Stage Presentation 1
Speaker: Gjorgje Ristikj – CEO & Founder of LinkDataMedia.com and iGamingWise.com| Affiliate
Entrepreneur | iGaming Consultant
Topic: How to Build a Successful and Well-Known Affiliate Brand in the Competitive iGaming Industry

12:50 – 13:30 – Stage Presentation 2
Speaker: Stefan Paul Muehlbauer – an award-winning expert in Affiliate Management, Business
Development, and HR in the performance marketing space, Author and Affiliate YouTube channel owner
Topic: Big Data, AI, and Custom Approaches: The Future of Affiliate Management
 * How will Affiliate Management look in the future?
 * Will we be all replaced by AI and bots that communicate between the Affiliate, Network and
Advertiser?
Affiliate Management Expert Stefan Muehlbauer gives an outlook on the future of Affiliate Management and
how you can prepare your program for it

13:30 – 14:30 – Launch Break at San Remo Mediterranean Cuisine

14:30 – 15:10 – Stage Presentation 3
Speaker: Daniel Lux – CEO of Linxact & SEO Consultant
Topic: Local SEO: Tapping Into Regional iGaming Markets
In the rapidly expanding iGaming industry, understanding and leveraging local SEO strategies is critical to gaining a competitive edge in regional markets.
Learn how to:
 * Tailor SEO campaigns to specific geographic regions,
 * utilize local keywords,
 * optimize for mobile and voice search
 * build region-specific back-links.

15:10 – 15:50 – Discussion Panel / Q&A
Topic: Maximizing Affiliate Revenue – Strategies for Conversion Optimization and Brand
Partnerships
Speakers: Stefan Paul Muehlbauer, Gjorgje Ristikj, Daniel Lux
The session focuses on practical strategies affiliates can implement to boost their revenue streams through
effective conversion optimization techniques and building fruitful brand partnerships. Panelists share insights
on leveraging data analytics for audience targeting, creating compelling content that drives engagement, and
exploring affiliate marketing opportunities within emerging markets.

16:00 – Entertainment part 2: Poker Tournament!

19:00 – Networking Party at the Palms Royale Casino Sofia/San Remo

*This is a draft program and it is a subject to change

Registration for Affiliates

As organizers of one of the biggest gaming events in the European region – EEGS, it’s our duty to establish healthy terrain for the businesses engaged in the gaming industry.

On November 26th 2024 in the luxury hotel Grand hotel Millennium, located in the heart of the capital city of Sofia, Bulgaria, an Affiliate conference will gather top affiliate marketers and operators. The industry’s brightest minds will take the stage and present new strategies and innovative ideas on affiliate marketing that will end up with a poker tournament.

We invite you to contribute to the industry, too – with your presence! As an affiliate you will have the opportunity to meet and connect with some of the most influential operators and suppliers from the sphere of gaming and entertainment!

Plus – we will also give you the opportunity to attend the Eastern European Gaming Summit – EEGS, where you can enhance your competence and get updates on the most recent regulatory and technological changes in the gaming industry in the European region from the source. We determine as “Affiliates”:

  • Owners of online based platforms and websites, using digital marketing instruments such as SEO, Display Network Advertising, Search Network Advertising, SEO, E-mail marketing, Content marketing and etc. in order to promote the services of eGaming operators.
  • An affiliate website might be one with a lot of traffic that redirects it by promoting bonuses and bonus programs.
  • Other affiliates prefer to publish informative content such as articles about the best online casinos, bonus comparison, etc.