Roberta Nicholls is an award-winning iGaming executive, entrepreneur and international speaker with more than 20 years of experience spanning finance, audit, governance, operations and AI strategy. Trained at EY and Deloitte, she has held senior commercial and operational roles at Openbox Gaming and Boldplay, developing expertise in compliance, licensing, partnerships and market expansion.
She is Founder and CEO of Mela Gaming & AI, Nicholls Advisory, SideCircuit and Neural Jack. Her work helps businesses make commercially grounded decisions about AI and emerging technology, connecting governance, operational improvement and innovation with measurable results. Through Mela Gaming & AI’s partnership with XGENIA, she is advancing AI-enabled game production. As Malta Chapter Lead of The AI Collective, she also promotes practical, responsible AI adoption.
A Fellow of ACCA (FCCA) with CPA and CIA qualifications, Roberta has been recognised as Global iGaming Business Woman of the Year (2024) and iGaming AI Leader of the Year (2026).

