Milan Černý

Milan Černý is Group Head of Content at Allwyn, shaping the iGaming content strategy across the group’s companies and markets. He brings more than 16 years of online gaming experience on the operator side. At Fortuna Entertainment Group, he worked on FortunaWin under a Maltese licence, helped launch the Romanian online casino and led the gaming stream of the Czech business’s move to Playtech. He then spent over six years at Sazka as Casino Manager of Sazka Hry, driving data-led product development and a gamification solution unique on the Czech market. Before his current role, he led iGaming category management for the Allwyn Group. Milan has contributed to more than ten top-performing game titles and designed gamification and loyalty schemes for various brands. He supports the Allwyn/KKCG M&A team on acquisitions, including, for example, IWG, Novibet and PrizePicks. His experience spans markets from Central Europe to the UK and Latin America.