Speakers 2026

Mariana Tabanelli is the CEO of bplay, an iGaming operator within Boldt Group, with operations across multiple jurisdictions in Argentina and Paraguay. She has worked in the iGaming industry since 2021 and has served as CEO since 2023, focusing on Argentina and the broader Latin American market. In her current role, she oversees the company’s strategy, commercial development, marketing, product and operations, with an emphasis on business performance, operational efficiency and sustainable growth. Her responsibilities include navigating highly regulated markets, adapting to evolving regulatory frameworks and managing operations across different jurisdictions. Her areas of interest include market development, regulatory change, business growth and the role of technology in shaping online gaming. Drawing on her experience as an operator, Mariana brings a practical perspective to discussions of the commercial, technological and regulatory challenges facing gaming companies in Argentina and Latin America, and how these factors influence business decisions and growth opportunities.