Sonya Nikolova is a seasoned professional with extensive international experience in the gaming industry, covering sales, business development, and executive management for leading European companies specializing in gaming technologies and operations. She holds a Master’s degree in Industrial Engineering and Management from the Technical University of Sofia (Bulgaria).
Her career path includes senior executive roles at Novomatic AG, where she served as Vice President Sales for Asia and Africa and CEO of several subsidiaries across the region. Since 2025, she has been part of Apex Pro Gaming S.R.O as a Strategic Sales Expert.
Sonya brings deep expertise in product development, compliance, marketing, sales strategy, and gaming system operations, along with a strong focus on innovation and responsible gaming. She is fluent in Bulgarian, English, and Russian.