Pavel Hacker is a seasoned marketing professional with a focus on digital marketing since 2001. His career began in top agencies, including Ogilvy & Mather and Havas Worldwide, where he pioneered emerging advertising techniques such as viral, affiliate, and performance marketing. Since 2007, Pavel has specialized in Social Media, bringing innovative approaches to his roles. In 2014, he moved to Thailand and co-founded Bamboo Labs, a digital content agency that he led to success before selling it several years later to Hakuhodo Group. Currently based in Prague, Pavel joined Livesport in 2020, where he led the Brand Marketing of the company, and now leads marketing department and the affiliate marketing program at Oddin.gg.
In addition to his professional achievements, Pavel is a lecturer at the Faculty of Social Sciences at Charles University in Prague.