Year: 2024

The recent EEGS Affiliate Webinar, held on May 15th, 2024 brought together media buyers, affiliates, gaming enthusiasts, and marketing professionals for an insightful exploration of Media Buying’s role in the ever-evolving landscape of gaming affiliate marketing. The session featured industry expert André Machado, Head of Publishers Relations and Affiliation at Sportradar. Machado shared his expertise on “The Relevance of Media Buying Activity in the Affiliate Space.” The webinar delved into the key aspects of Media Buying, equipping attendees with actionable strategies to maximize their success. “Media Buying has become a powerful tool for affiliates, unlocking significant earning potential,” said André Read More

The acclaimed Eastern European Gaming Summit (EEGS) gladly welcomes Altenar, a leading sports betting software provider, as a General Sponsor for this year’s edition of the event. The conference will be held on 27th and 28th of November at the IEC, Sofia, Bulgaria. For another consecutive year Altenar joins the event as a major sponsor with total commitment for fostering innovation and growth in the gaming and entertainment industry, as a whole. This enduring long standing partnership has brought significant mutual benefits and opportunities for both parties and all event participants over the years. Altenar is delivering best-in-class solutions for Read More

The iGaming industry is fiercely competitive, and retaining players is crucial for long-term success. The recent EEGS Webinar, Attention: Retention! Unlocking Player Loyalty in iGaming! tackled this critical issue in the ever-evolving world of online gaming. The session featured industry leaders Dobri Keresteliev, Neil Tabone, and Alexis Wicen, who shared valuable insights and innovative strategies for maximizing player retention. The discussion was moderated by Rossi McKee, Co-Founder of Telematic Interactive Bulgaria and Honorary Chair of AGIB. A key takeaway from the webinar was the emphasis on understanding player demographics. Dobri Keresteliev, Head of CRM at Rise the Bet stressed the Read More

BEGE and EEGS – the ultimate meeting event, gathering gaming professionals from across Europe are releasing the enhanced concept for the 2024 edition. “The Proximity idea from last year has undergone a significant evolution to consolidate our focus on fostering partnerships, exploring new opportunities, and nurturing innovative ideas within the industry.” – said Natalia Baevska, Project Manager of both events that are held simultaneously. The soul of this revamped concept lies within the theme: “Proximity to business. Proximity to opportunities. Proximity to innovation.” These carefully crafted slogans mirror our dedication and commitment to uniting customers and industry professionals, fostering collaborations, Read More

On February 26th the Eastern European Gaming Summit (EEGS) held its Free Webinar on “Balkan Gaming Landscape: a Maze or Amaze? Deep dive in the markets” topic. Prominent experts and professionals in the gaming and entertainment industry gathered to discuss the latest trends, developments and challenges facing the Balkan markets. Moderator of the webinar was Rossi McKee, Co-founder of Telematic Interactive Bulgaria and Honorary Chairman of the Association of the gaming industry in Bulgaria (AGIB). In the discussions input and comments were made by representatives of several Balkan countries – Angel Iribozov, Chairman of the Association of the gaming industry Read More