The Affiliate Conference, held for the second year as part of the prestigious Eastern European Gaming Summit (EEGS), once again brought together leading professionals from the affiliate and iGaming sectors. The event served as a vital platform for sharing innovative strategies, discussing emerging trends, and fostering collaboration within the industry.
Gjorgje Ristikj, CEO & Founder of LinkDataMedia.com and iGamingWise.com, opened the session with a compelling presentation on building a successful affiliate brand in a competitive landscape. Drawing from his journey, Ristikj highlighted the importance of execution, team potential, and continuous learning. He emphasized the role of affiliate managers in building trust through social media and underscored the significance of networking, risk-taking, and offering operators comprehensive promotional packages.
Stefan Paul Muehlbauer, an award-winning expert in affiliate management and business development, explored the transformative shifts in the industry over the past 15 years. His presentation focused on the growing impact of big data and AI, the evolving role of affiliate managers, and the importance of understanding user journeys. Muehlbauer also shared his vision for 2030, emphasizing the role of automation and predictive analytics in shaping the future of affiliate management.
Stoyan Stoyanov, CEO of Expand Frame, delivered an insightful session on local SEO and trends in PPC advertising. Covering topics such as native ads, key advertising channels, and avoiding common mistakes, Stoyanov also discussed the transition from Google Analytics Universal to GA4. His expertise highlighted the role of data analytics in optimizing campaigns and staying ahead of emerging trends.
A highlight of the conference was the engaging panel discussion moderated by Eugene Ravdin, Head of Communications & Marketing at MightyTips. Featuring Gjorgje Ristikj, Stefan Paul Muehlbauer, and Stoyan Stoyanov, the panel tackled essential topics, including improving conversion rates, optimizing call-to-action placement, and integrating data and AI into affiliate strategies. The panel also emphasized the importance of cultural nuances and local expertise when entering new markets.
The interactive Q&A session provided attendees with an invaluable opportunity to engage directly with the speakers. Thought-provoking questions led to actionable insights, reinforcing the value of the conference as a space for knowledge exchange and professional growth.
Now in its second year, the Affiliate Conference has solidified its reputation as a key event within EEGS. It continues to deliver impactful content, inspire innovation, and strengthen connections within the affiliate and iGaming communities.