Lavrenty Gubin is a regular author for the VIXIO Regulatory Intelligence (formerly Gambling Compliance) RegTech platform, where he provides in-depth analysis on regulatory developments in the gambling sector. He is an expert in marketing, PR, law and social responsibility within the gambling industry, with over 20 years of leadership experience in major casino projects across the CIS region.
He has implemented Responsible Gambling programs in multiple emerging markets and currently leads Plasma 8, a digital marketing agency that advises gaming businesses in Eastern Europe and Central Asia on marketing, legal, and growth strategies. Lavrenty is also an active contributor to international media and conferences, where he shares insights and expertise with industry peers.