As a new voice in the industry, John brings a fresh perspective grounded in over 15 years of Marketing & Propositions Leadership within the technology sector. His approach centers on a deep understanding of customer needs and leveraging that insight to shape innovative solutions that resonate with both businesses and their clients.
At Fincore, the omni-channel sportsbook and casino platform provider where he works, they have harnessed cutting-edge technology to create a facial recognition solution designed specifically for the gambling industry. This technology not only enhances security and supports operators in meeting compliance requirements, such as self-exclusion and safer gambling initiatives, but also generates valuable insights for both known and anonymous players, helping operators to better understand player behavior and optimize their services. On the EEGS stage, John will share valuable insights on how these advancements can help navigate the evolving landscape of land-based casino regulations.