As the VIP Growth & Acquisition Marketing Manager at Yolo Group, Ekaterina brings over 12 years of experience in fintech, marketing, cryptocurrency, and iGaming. Her expertise lies in crafting and executing targeted acquisition and retention strategies for high-value clients, as well as leading product marketing initiatives that enhance customer experiences.
She specializes in Digital Marketing, Referral & Affiliate Marketing, Customer Relationship Management (CRM), Product Marketing, and Marketing Campaign Management. With a proven track record of leveraging data analytics and spearheading successful campaigns, she has consistently driven growth, increased customer loyalty, and boosted revenue.
Ekaterina’s deep understanding of the crypto, iGaming, and product marketing sectors enables her to deliver impactful marketing strategies that enhance the overall VIP customer journey and drive long-term success.